CW MARS OVER ONE MILLION DIGITAL CHECKOUTS IN 2020
CW MARS Announces over One Million Ebook and Audiobook Checkouts Again in 2020
CW MARS saw an increase of 34% in checkouts on digital content in 2020 over 2019. Each year, our use of electronic materials (ebooks, audiobooks, magazines) continues to grow. 2020 reached a total of 1.808M checkouts on electronic content.
This accomplishment illustrates the continued growth and importance of library digital lending of ebooks and audiobooks, especially in a year hit hard by a global pandemic. CW MARS is one of 102 systems around the world that surpassed one million checkouts (complete list here).
"This year ebooks and audiobooks took on a new level of importance for our library and our patrons," said Sulma Rubert-Silva, Assistant Director of the Worcester Public Library. "While we were forced to temporarily close our doors and limit some of our services due to the COVID-19 pandemic, our librarians immediately went to work to ensure we could still serve the public. A big part of that service included increasing our holdings of ebooks and audiobooks, to keep up with the demand from our patrons who were quarantined at home and seeking new sources of entertainment and information."
CW MARS member libraries have been providing readers 24/7 access to ebooks and audiobooks since 2009 through OverDrive and its Libby reading app. Reader interest and usage has grown every year. Member libraries with the highest amount of digital book checkouts include Worcester Public Library, Shrewsbury Public Library, Jones Library (Amherst), Forbes Library (Northampton), Springfield Public Library, Hopkinton Public Library, Marlborough Public Library, Westborough Public Library, Westfield Athenaeum, and Berkshire Athenaeum (Pittsfield).
Readers in central and western Massachusetts just need a valid library card from a CW MARS member library to access digital books from CW MARS’s OverDrive-powered digital collection. Readers can use any major device, including Apple(R), Android™, Chromebook™ and Kindle(R) (US only).
Visit https://cwmars.overdrive.com/ or download the Libby app to get started and borrow ebooks and audiobooks anytime, anywhere. Contact your local library to apply for or renew your CW MARS library card.
CW MARS TOP TEN TITLES OF 2020
The top ten highest circulating books in CW MARS for 2020 (includes checkouts on physical books, ebooks and audio books) are: Where the Crawdads Sing, The Dutch House, Educated, The Giver of Stars, Becoming, Everything I Never Told You, American Dirt, The Silent Patient, 28 Summers, and The Alice network.
2020 saw 1.8 Million checkouts from our CW MARS OverDrive digital catalog which is a 34% increase from the previous year.
For more detailed top ten lists by format and numbers, see the 2020
PHILLIPS FREE PUBLIC LIBRARY JOINS CW MARS
Post Date: August 15, 2020
We are excited to welcome the Phillips Free Public Library in Phillipston, MA as a new CW MARS member library!
Phillipston is a small rural town which was founded in 1786 and is located in Worcester County, Massachusetts. The current population is approximately 1,751. Phillipston is bordered by Petersham, Athol, Royalston, Templeton, Hubbardston, and Barre. The library was founded in 1860.
CW MARS STATEMENT AGAINST RACISM
Post Date: July 24, 2020
CW MARS stands in support of racial justice and racial equity . We believe that Black Lives Matter and we condemn all forms of systemic racism and discrimination.
We join the Black Caucus of the American Library Association (BCALA) in condemning violence and racism towards Black Americans, Indigenous people and people of color (BIPOC).
As an organization, we embrace the core values of equity, diversity and access and we pledge to take the following actions:
Encourage all of our libraries to eliminate overdue fines which present an economic barrier to the access of library materials and services.
Host monthly conversations around race and racial justice.
Educate and train our staff on equity, diversity and inclusion.
Understand and examine implicit and racial bias.
Review existing network policies for any bias and encourage member libraries to do the same.
Review our hiring and recruiting practices to attract a more diverse workforce.
Update policies to encourage BIPOC representation on committees.
Highlight materials in our collections to promote Black authors and antiracism.
Work with state, federal and local agencies and vendors to improve library broadband speeds across the consortium and keep costs affordable for member libraries to best support their communities .
We commit to work together to eliminate racism and build stronger, safer and more connected communities.
Jeanette Lundgren, CW MARS Executive Director
Betsy Perry, President CW MARS Executive Committee & Director of the Sutton Free Public Library
Together with the CW MARS Executive Committee
Alex Reczkowski, Director Berkshire Athenaeum, Pittsfield
Brittany McDougal, Director Oxford Free Public Library
Hope Bodwell, Director Monson Free Library & Reading Room Assoc.
Jean Maziarz, Director Richard Salter Storrs Library, Longmeadow
Jean Shaughnessy, Director Athol Public Library
Jennifer Bruneau, Director Boylston Public Library
Jess Mynes, Director LaChance Library, Mount Wachusett Community College
Marie Letarte, Director Bigelow Free Public Library, Clinton
Nancy Siegel, Director Agawam Public Library
Sheila McCormick, Director Clapp Memorial Library, Belchertown
WINDSOR FREE PUBLIC LIBRARY JOINS CW MARS
Post Date: July 15, 2020
CW MARS is excited to welcome a new member library in fiscal year 2021:
The Windsor Free Public Library in Windsor, MA
Windsor is a small town, founded in 1771 and located in Berkshire County, Massachusetts. The current population is around 879. Windsor is best known for its scenic vistas and wilderness . It is home to Notchview, a 3,100-acre reservation managed by the Trustees of Reservations, open to cross-country skiers and other forms of outdoor recreation.
LSTA GRANTS ALLOW SMALL LIBRARIES TO JOIN CW MARS
Post Date: April 13, 2020
The Massachusetts Board of Library Commissioners (MBLC) provides a variety of grant opportunities for libraries in Massachusetts. Funding for these grants comes from federal LSTA (Library Services and Technology Act) funds provided by the Institute of Museum of Library Services (IMLS).
Over the past five years, seven small Massachusetts public libraries have taken advantage of MBLC grant funds to join C/W MARS including Stevens Memorial Library in Ashburnham, Porter Memorial Library in Blandford, Tyler Memorial Library in Charlemont, Taylor Memorial Library in Hancock, Lanesborough Public Library , Fobes Memorial Library in Oakham and Tolland Public Library
CW MARS TURNS ON OVERDRIVE INSTANT DIGITAL CARD
Updated: June 26, 2020
Post Date: March 19, 2020
UPDATE: As libraries reopen across the Commonwealth, we are turning off the temporary sign up access to our electronic resources with a mobile phone number.
If you signed up with your mobile number you will still be able to log in and access content with your mobile number for one year from your sign up date. We hope you will visit your local library and turn your Instant digital card into a full library card which will give you access to additional local econtent and physical materials.
Access to ebooks, audiobooks, and e-magazines is even easier now!
Residents of Massachusetts who live in a town with a CW MARS member library can use their mobile phone number as a temporary library card for access to our electronic resources. It takes 30 seconds!
Once libraries re-open to the public, we hope you will visit your local library and turn your Instant digital card into a full library card which will give you access to additional local econtent and physical materials.
If your library card has expired you can call/email your local library to renew.
CW MARS CORONAVIRUS (COVID-19) UPDATE
Updated: December 1, 2020
Updated: September 8, 2020
Updated: July 24, 2020
Post Date: Mar 13,2020
UPDATE: LIBRARIES REOPENING PLANS
Our libraries are committed to maintaining essential library services for our users while ensuring the health and safety of our patrons and staff.
Libraries across the Commonwealth are in various stages of reopening. Many are offering contactless curbside pick-up and delivery. Others have started reopening buildings to the public. Please check your library's website or call your library for details on what services they are providing: CW MARS Member Libraries
Email notices are being sent for due date reminders, renewal status and overdue items.
All libraries are quarantining returned items. If you recently returned items to the library, they may still be in quarantine and might not be checked in from your account until the quarantine period is over. Please allow a few extra days to ensure the items are checked in safely. You can track items still checked out to you in My Account.
Statewide delivery services of physical materials started back up on June 22nd. Libraries are receiving delivery and filling holds.
What You Can Do
To help protect yourself and our most vulnerable populations please:
Wear a cloth face covering/mask. On November 2nd, Governor Baker issued a revised order requiring all persons to wear face-coverings in all public places, even when they are able to maintain 6 feet of distance from others.
If you are experiencing any COVID-19 symptoms including fever, coughing, shortness of breath please stay home and seek medical care.
Wash your hands often for at least 20 seconds with soap and water. Use hand sanitizer that is 60–90% alcohol-based frequently.
Avoid touching your eyes, nose, or mouth with unwashed hands.
Practice distancing. Try to keep a six-foot distance from other people.
Questions You Might Have
How do I know if my public library is offering services to patrons?
Libraries are in various stages of reopening across the state. For the most up-to-date information contact your local library directly. CW MARS Member Libraries
I returned items, why did I get an email that they are overdue?
Overdue email notices are automated to run daily based on the status of items in the system. Because libraries are quarantining all returned items, your returned items may not be checked in from your account until the quarantine period is over. Please allow a few extra days to ensure the items are checked in safely. You can track items still checked out to you in My Account.
I returned items, why are they still listed as checked out in My Account?
If you have recently returned items to the library, they may still be in quarantine and might not be checked in until the quarantine period is over. Please allow a few extra days to ensure the items are checked in safely. You can track items still checked out to you in My Account.
How do I use curbside services?
Curbside pick-up hours and procedure vary by library. Libraries are using tables, tents, and lobbies for curbside pick up. Some libraries require appointments, others have specific days/times that items can be picked up. The best way to know the process at your library is to contact them directly or visit their website. CW MARS Member Libraries
Is my Library Open?
Libraries are following the current Massachusetts Phase/Step safety guidelines for libraries as well as national and local recommendations and guidelines. Libraries must be able to support disinfecting and occupancy guidelines required by the state for staff and patrons. Some libraries are open to the public for browsing. Other libraries are primarily providing curbside services. For details on what services your library is providing, contact them directly. CW MARS Member Libraries
Why didn't my checked out items automatically renew?
During the library closures we extended due dates and turned off auto renewal. Auto renewal was turned back on on Thursday July 2nd, 2020. Items due on or after July 2nd will automatically renew if they have renewals remaining. If an item did not renew there may not be any renewals left.
Why aren't I receiving notifications?
During the library closures we temporarily turned off notifications. Email notifications were slowly turned back on. We started sending due date reminder notices on July 2nd. Patron library card expiration notices were enabled on August 4th and overdue notices were enabled on September 2nd.
Are there any library resources I can use remotely from home?
Yes! Our libraries provides a wide array of online resources, including e-books, audio books, e-magazines, etc for borrowing on our OverDrive platform, and through the OverDrive Libby app iOS | Android.
How can I get help with using OverDrive or Libby?
What if my items are due? Will I accrue late fees?
What if my holds are ready for pick up?
Can I continue to place holds on materials through the online catalog?
Yes, but please note that holds may take longer to be filled due to quarantine periods. We ask for your patience and in the meantime if you wish to cancel holds for items you no longer need you can do that via My Account.
My library card has expired or is about to expire. How can I renew?
You will receive an emailed notice 7 days before your card expires, (as long as a valid email address is attached to your account).
I would like to sign up for a library card. How do I do that?
Please contact your local library to register for a library card.
I have questions about the Coronavirus. Who do I ask?
See the resources for Massachusetts listed below.
I have other library related questions. Who do I ask?
Please contact your local library. CW MARS Member Libraries
Information from Local, State, and National Agencies
Coronavirus Call Centers
Text COVIDMA to 888-111 to receive notifications to your phone.
Call 2-1-1 for real-time COVID-19 information, resources, and referrals in multiple languages 24 hours a day, seven days a week. Residents can call 2-1-1 to learn more about:
COVID-19 prevention, symptoms, and treatment
Information about testing
Guidance for people planning or returning from travel
Callers dialing 2-1-1 will hear an automated menu of options. Callers press 2-6 for coronavirus.
For emotional support with stress or anxiety Call 2-1-1 and choose the “CALL2TALK” option.
Residents can also reach 2-1-1 through a live chat option on the Massachusetts 2-1-1 website.
CW MARS OVER 1M DIGITAL CHECKOUTS IN 2019
Post Date: January 13, 2020
CW MARS Announces Record One Million Ebook and Audiobook Checkouts in 2019
Top 25 public library consortium worldwide in total digital circulation
CW MARS achieved a record-breaking one million digital book checkouts in 2019, a milestone for this library consortium consisting of 149 member libraries, including Worcester Public Library and Springfield Public Library. This accomplishment illustrates the continued growth and importance of library lending of ebooks and audiobooks along with the creative ways libraries have served their communities with digital services. CW MARS is one of 73 systems around the world – including standalone libraries and consortia – that surpassed one million checkouts through Rakuten OverDrive, the leading digital reading platform and its award-winning app Libby (complete list here).
"OverDrive demand and checkouts continue to grow,” said Jeanette Lundgren, Executive Director at CW MARS. “When we first offered our OverDrive collection in 2005, it took over nine years to reach our first million circulations. In 2018 we had over 1 million check-outs in one calendar year and in 2019 we reached one million checkouts in 9 months!” Betsy Perry, Director at Sutton Free Public Library, added “OverDrive delivers audiobooks and ebooks to patrons who want them - anytime and anywhere!"
CW MARS libraries have been providing readers 24/7 access to ebooks and audiobooks for several years. Reader interest and usage has grown every year, reflecting popular trends and interests both locally and across the country. In 2019, the highest-circulating title across both formats CW MARS readers borrowed through OverDrive was Where the Crawdads Sing by Delia Owens. The top-circulating genre, thrillers, represents the most popular in a vast catalog that also includes fantasy, romance and children/young adult.
The top 5 ebook titles borrowed through CW MARS' digital collection in 2019:
1. Where the Crawdads Sing by Delia Owens
2. Educated by Tara Westover
3. Becoming by Michelle Obama
4. Nine Perfect Strangers by Liane Moriarty
5. Little Fires Everywhere by Celeste Ng
The top 5 audiobook titles borrowed through CW MARS' digital collection in 2019:
1. Becoming by Michelle Obama
2. Astrophysics for People in a Hurry by Neil DeGrasse Tyson
3. Everything I Never Told You by Celeste Ng
4. Where the Crawdads Sing by Delia Owens
5. Educated by Tara Westover
Named one of Popular Mechanics’ 20 Best Apps of the 2010s and one of PCMag’s Best Free Software of 2019, Libby seamlessly connects first-time users and experienced readers with the popular digital collections of libraries. Readers may browse the library’s digital collection, instantly borrow titles and start reading or listening for free with a valid library card.
Readers in central and western Massachusetts just need a valid CW MARS library card to access digital books from CW MARS' OverDrive-powered digital collection. Readers can use any major device, including iPhone®, iPad®, Android™ and Windows®. With Libby, readers can also “send to Kindle®” devices and apps [US only]. All titles will automatically expire at the end of the lending period and there are no late fees. Readers can also download titles onto Libby for offline use.
Visit https://cwmars.overdrive.com/ or download the Libby app to get started and borrow ebooks and audiobooks anytime, anywhere.
About CW MARS
CW MARS is a diverse multi-type library consortium made up of 149 member libraries located in Central and Western Massachusetts. CW MARS is the largest of nine library consortia in Massachusetts. Our membership is made up of academic, public, and special libraries of all sizes, from tiny towns with populations under 500 to large urban libraries with many branches. We were formed in 1984 to promote the sharing of resources between libraries.
About Rakuten OverDrive
OverDrive is the leading digital reading platform for libraries and schools worldwide. Named one of Popular Mechanics’ 20 Best Apps of the 2010s and one of PCMag’s Best Free Software of 2019, the award-winning Libby is the "one-tap reading app" for libraries. We are dedicated to “a world enlightened by reading” by delivering the industry’s largest catalog of ebooks, audiobooks, magazines and other digital media to a growing network of 43,000 libraries and schools in 76 countries. Founded in 1986, OverDrive is based in Cleveland, Ohio USA and owned by Tokyo-based Rakuten. www.overdrive.com
Media Contact: Jeanette Lundgren, CW MARS, firstname.lastname@example.org
OVERDRIVE LOGIN UPDATE IN JANUARY
Post Date: December 12, 2019
Your privacy is important to us!
We are adding more account security to better protect user privacy.
Beginning on January 21, 2020 please use your password/pin along with your library card number to access the CW MARS OverDrive collection for placing holds and checking out library econtent (ebooks, emagazines and audiobooks).
Use the same credentials as your CW MARS account login.
For more details visit the My Account help page.
To reset your account password see the Password Reset page.
For assistance, please contact your local library
CW MARS LAUNCHES NEW WEBSITE
Post Date: November 25, 2019
CW MARS Launched an updated website on Monday November 25th using the new Google Sites. The site is mobile-friendly and will automatically adjust to the best layout for your device whether you are using a computer monitor, phone, or tablet.
CW MARS WELCOMES NEW MEMBER LIBRARIES
Post Date: October 31, 2019
CW MARS LIBRARIES RESPOND TO MACMILLAN EBOOK EMBARGO
Post Date: October 14, 2019
CW MARS Libraries wrote to Macmillan Publishers CEO, John Sargent to express their disappointment with the Macmillan ebook embargo planned to start on November 1st. The embargo restricts libraries to purchase one copy of a title during the first 8 weeks (2 months) from the date it was released. Libraries are expecting long wait times for these titles and are concerned about being unable to meet the needs of frustrated readers.
"This embargo punishes those who are most likely to rely on libraries. It perpetuates the digital divide and promotes inequity in access. Libraries are unable to serve the needs of patrons by purchasing additional copies. The assumption that during the 8 week embargo, sales from patrons will exceed what libraries would have spent on content is unrealistic. It is disheartening that you discount the sales that do happen as a direct result of library borrowing, discovery and promotion.
We implore you to work with libraries to provide equitable access to content for all readers. Our libraries have a responsibility to their patrons to provide access in multiple formats. Publisher embargos create a barrier to access that we can not support." Read Full Letter Here.
For more details on publisher restrictions on libraries see the OverDrive FAQ.
BLACKSTONE AUDIOBOOKS PURCHASING RESTRICTIONS
Post Date: October 4, 2019
Blackstone Audio has changed their policy for library audiobook availability. Starting in July 2019, library availability for select Blackstone titles will be delayed 3 months from their initial release date. The library community is disappointed in Blackstone’s decision. Library digital content suppliers are in ongoing dialogue with Blackstone to advocate a policy change. You may email Blackstone directly to provide feedback at email@example.com
CW MARS TURNS ON AUTO RENEWAL
Post Date: July 10, 2019
On July 1, 2019 CW MARS turned on a new feature to allow checked-out physical materials that are able to be renewed to renew automatically.
Library patrons no longer have to remember to log into their account to renew the items they have checked out. If an item has a renewal available, it will automatically renew on the due date.
An email notification will be sent on the due date alerting patrons that a renewal has been attempted for your items. Check the body of the email to find out whether your items were successfully renewed or were unable to be renewed.
Items will not renew under the following circumstances:
if the maximum amount of renewals have already been reached
if you have fines totaling more than $10 on your account
if your account has expired
All CW MARS member libraries are participating in auto-renewal. This means that no matter which CW MARS library your materials are from, they will automatically renew on the due date if a renewal is available.
CW MARS and our libraries are committed to making borrowing materials as convenient and easy as possible!
CW MARS LAUNCHES ONE CARD, MANY LIBRARIES MARKETING CAMPAIGN
Post Date: June 18, 2019
In May of 2019 CW MARS launched a public awareness campaign to promote awareness of the power of a CW MARS library card.
Use your local CW MARS library card to:
Check out materials at any CW MARS public library across the state
Place holds on materials from any CW MARS library
Return materials at any CW MARS library
A CW MARS library card gives access to:
Over eight million physical items (books, DVDs, audiobooks, etc.)
Over 65,000 e-books, e-audiobooks, and e-magazines
AND, if a CW MARS library doesn’t have what you’re looking for, you can get it from another library from across the state.
What do you love about your CW MARS Network? As part of the One Card, Many Libraries campaign, CW MARS libraries would also like to hear from residents about what’s important to them.
Residents can share their comments at: https://cwmars.lovemasslibraries.com/